No longer a niche strand of crime fiction tucked away on a hard to find shelf deep within the backroom of your friendly neighbourhood book store or buried at the rear of a foreign films DVD section, Nordic Noir now has a much greater cultural presence. It’s profile is currently strong enough for commissioning editors to be confident that the publishing an image of a Scandinavian actor on the front cover of the Radio Times or a weekend newspaper supplement will promote whatever series is being trailed, not impact upon sales figures, and may encourage fans who otherwise may not have purchased the title to buy additional copies for archiving amongst their private collection of memorabilia. Supermarket chains, famed for their reticence to stock unprofitable brands, routinely sell Scandinavian fiction at heavily discounted prices and frequently give the books a prominent place within its fiction departments

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